SOURCE: Keep America Beautiful
STAMFORD, Conn., Feb. 6, 2013 /3BL Media/ - Keep America Beautiful (KAB) reports an average 55 percent reduction of cigarette litter in the communities implementing KAB’s Cigarette Litter Prevention Program (CLPP) during 2012. In 2012, the program’s 10th year, there were 195 grant-supported implementations across the country in a variety of places including downtowns, roadways, beaches, parks, marinas, colleges/universities, tourist spots, and at special events.
Over the past seven years, the CLPP has consistently cut cigarette butt litter by half based on local measurements taken in the first four months to six months after a program implementation. Survey results also showed that as communities continue to monitor the program those reductions are sustained or even increased over time. For example, more than 100 communities that started programs in 2011 achieved an average reduction of 48 percent that year, and increased that reduction by an additional 17 percent when measured again in 2012.
"Cigarette litter may still be a significant issue throughout the country, but our Cigarette Litter Prevention Program is making a difference in communities where the program is being implemented,” said Matthew M. McKenna, president and CEO of Keep America Beautiful. “Through consistent and persistent public education in combination with access to receptacles, we can lessen the environmental harm cigarette litter places on our landscapes and waterways.”
Tobacco products, consisting mainly of cigarette butts, are the most-littered item in America, representing nearly 38 percent of all items, according to "Litter in America," KAB’s landmark 2009 study of litter and littering behavior. In response to this issue, KAB developed the CLPP with funding from Philip Morris USA, an Altria company. Since 2010, the program has received additional support from RAI Services Company. Since its inception, the program has been implemented in 1,263 U.S. communities.
“We studied 12 sites over an 11-week period and realized a 68 percent reduction in cigarette litter at sites where we had public education, signage and ash receptacles as compared with control sites where we didn’t have those CLPP program components,” said Adam Roberts, executive director of KAB affiliate Hot Springs/Garland County Beautification Commission in Hot Springs, Ark.
“Ground crews and staff at every site where interventions took place commented about the reductions in cigarette litter and – as important – litter in general,” added Roberts, who noted a 33 percent decrease in the amount of general litter at those sites.
In addition to Keep America Beautiful affiliates, KAB offered grants through its partnership with the International Downtown Association (IDA) and International City/County Management Association (ICMA) in 2012. In Southwest Detroit, the West Vernor and Springwells Business Improvement District realized an 81 percent reduction in cigarette litter between July and October. With 10 receptacles installed, the organization estimated it saved four hours of maintenance per week. “The impact in reducing litter through the CLPP has been astonishing,” said Matthew Bihun, BID program manager.
Research has shown that even self-reported “non-litterers” often don’t consider tossing cigarette butts on the ground to be "littering." Keep America Beautiful has found that cigarette butt litter occurs most often at transition points—areas where a person must stop smoking before proceeding into another area. These include bus stops, entrances to stores and public buildings, and the sidewalk areas outside of bars and restaurants, among others.
To address cigarette butt litter, KAB’s Cigarette Litter Prevention Program recommends communities integrate four proven approaches:
The "Guide to Cigarette Litter Prevention" provides information about starting and maintaining a Cigarette Litter Prevention Program in your community, and can be found online at PreventCigaretteLitter.org.
About Keep America Beautiful
Keep America Beautiful is the nation’s leading nonprofit that brings people together to build and sustain vibrant communities. With a strong national network of 1,200 affiliates and partners including state recycling organizations, we work with millions of volunteers who take action in their communities. Keep America Beautiful offers programs and engages in public-private partnerships that help create clean, beautiful public places, reduce waste and increase recycling while educating generations of environmental stewards. Through our actions, we help create communities that are socially connected, environmentally healthy and economically sound. For more information, visit kab.org.
KEYWORDS: Corporate Social Responsibility, Environment, Conservation, Water, Non-Profit, Philanthropy, Volunteering, Cause Marketing, Community, Engagement, Positive Change, Social Change, Social Actions, Volunteerism, Keep America Beautiful, Cigarette Litter Prevention Program, cigarette litter, Philip Morris USA, RAI Services Company, International Downtown Association, International City/County Management Association