SOURCE: 3BL Media, LLC
How will digital health communications change this year? Certainly there’s work to be done on this front. Here are the musings of the Hale Advisors team on where we need to evolve as communicators and the trends to watch.
The more we can bring an element of fun to behavior change the more likely we are to make an impact. This goes along with our point above about needing to evolve as marketers.
About Beth Bengtson
Beth has over 15 years of experience in healthcare, digital media and interactive strategic communications, working on both agency and client sides, for both Fortune 100 and small clients alike. Her particular interest is examining how interactive media can be used to effectively engage and align stakeholders to achieve strategic objectives. She has recently been working with multiple clients developing strategy and educational sessions on how to integrate digital/emerging media into their marketing strategy. Beyond her client work, Beth has spoken on numerous occasions at conferences and for clients on the topics of digital marketing and sustainability communications in the healthcare industry.
Prior to Hale Advisors, Inc., Beth had been a consultant to the Healthcare industry for a number of years on the use of digital media. She has also held the position of Vice President of Corporate Social Responsibility at imc2 where she led the firm’s efforts to explore ways that digital media could help clients achieve business objectives while generating a greater social and environmental impact.
Her work is strengthened by an avid love for her family, involvement in her local community, nature (she’s a passionate bicyclist and kayaker), and her desire to leave the world a better place. Beth holds a BS from Penn State University & and a MBA, from Schiller International University – Paris, France.
Tweet me: .@HaleAdvice discusses how digital #health #communications will change http://3bl.me/wb9wfz & trends to watch
KEYWORDS: health communications, digital, Technology, sustainability, Big Data, health literacy, gamifications