AAJ Technologies Releases New White Paper on Marketing in the Cloud
PR Log - Feb 07, 2013 - FORT LAUDERDALE, Fla. -- There’s a marketing revolution underway, and it’s being ushered in via the cloud. Marketing professionals no longer have to be intimidated by powerful new technology or hamstrung by their internal IT departments. Building a new website, launching a nationwide marketing campaign and building out that brand new mobile application can now be done in a few hours thanks to the resources available in the cloud. AAJ Technologies has released a white paper explaining the details of this new way of expanding your marketing department with just a few clicks of your mouse.
Windows Azure MVP Herve Roggero’s most recent white paper, titled “Smarter Marketing. Why Cloud Computing is the Essential Marketing Technology for Campaign Innovation and Faster Go-To-Market” is now available for download. This white paper covers the costs and benefits of moving crucial marketing technologies into the cloud, ways to circumvent an overly-taxed IT department, and ways to reduce time to marketing on all of your marketing initiatives.
In this white paper you will learn the following:
· • How to reduce capital costs · • Easy ways the cloud improves your return on investment · • How to build a personalized customer experience · • Ways to plan for unpredictable and seasonal marketing activities • How to reduce time-to-market to only a few hours
Herve Roggero, the author of this white paper, is a world-renown expert on cloud computing. Mr. Roggero is one of only a handful of Microsoft Windows Azure MVPs, has authored multiple books on Windows Azure (Pro SQL Azure and PRO SQL Database for Windows Azure: SQL Server in the Cloud), and is a frequent panelist and speaker at cloud-based events. Most recently, Mr. Roggero spoke at the Cloud4SMB Expo in Miami Florida and will be presenting at the Microsoft Azure Roadshows throughout Florida in 2013.
About AAJ Technologies
Clients looking for the latest technology solutions in cloud and mobility turn to AAJ Technologies. Our 15 years of experience with national and global companies make us a trusted advisor for multiple industries. The expertise that distinguishes us is complemented by our strong commitment to understand your business needs and deliver the best solution to keep you competitive and profitable.