SAN MATEO, CA, February 07, 2013 /24-7PressRelease/ -- On January 26, 2013, an article by Bill Gates headlined "My Plan to Fix the World's Biggest Problems" ran in The Wall Street Journal.
Part of that article talked about the need to develop innovative ways to measure many of the social, economic and health problems around the world.
Some of the math that can be used to help analyze and improve those kinds of problems is some business math that was developed by Robert Barrows, President of R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California.
"The business math that I developed could very possibly be adapted to help quantify some of the problems (and solutions) that Bill Gates referred to in his article" says Barrows.
The math that Barrows developed is math that actually lets you QUANTIFY the relationship between Advertising and Sales.
In the rest of this article, Barrows explains how...
A) The math can be used to help benefit business and mankind.
B) He will also show the math itself and explain why it works.
C) He will also discuss some of the potential applications of the math for measuring certain kinds of economic, health and social problems.
A) Here are some of the benefits to business and mankind:
1) For Business: The math can be used to help businesses of all kinds make a lot more money because it can help them quantify, compare and plan their advertising much more effectively and much more efficiently.
Businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk...and that can help improve the economic conditions in every city and town across the planet.
2) The same advertising math can also help governments and organizations disseminate information much more efficiently and much more effectively.
3) The same math can also help charitable organizations improve the effectiveness and the efficiency of their fundraising efforts.
B) Here is an explanation of the math:
The math is called "The Barrows Popularity Factor."
"The Barrows Popularity Factor" is an easy-to-use mathematical equation that actually lets you quantify the relationship between advertising and sales.
The reason the math works is very simple.
It reduces the relationship between advertising and sales to its lowest possible common denominator...namely: "How much did you sell? (divided by) ?How much did you advertise?" (But don't do the math in dollars...do it in gross impressions.)
In mathematical terms, the formula looks like this:
The Barrows Popularity Factor= How much did you sell? (In units) divided by /How much did you advertise? ?(in gross impressions)
The answer you get is a rate of return on gross impressions.
That rate of return on gross impressions quantifies the popularity of your product and its promotion, and by doing so, it quantifies the relationship between your advertising and sales.
Once you can quantify the relationship between your advertising and sales, you can then begin using a variety of other easy calculations to help you test and compare various elements of your advertising, and it can help you plan and project your advertising to help you increase your sales, increase your profit and decrease your risk.
The math and how to use it are explained in a booklet Barrows wrote called "The Barrows Popularity Factor."
You can read the whole booklet in about an hour and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator.
People can read more about the math and download "The Barrows Popularity Factor" ebook for $4.95 at www.barrows.com.
In short... the math in The Barrows Popularity Factor will give you more of the information you need to make key marketing decisions with far less risk, and it can help you fine-tune your entire marketing program, starting immediately.
Plus, the math is universal and effective, and all kinds of businesses, in all kinds of industries, can use this math to help them make a lot more money.
C) Here are some of the possible applications of the math to social concerns:
1) Since the reason the math works is because it reduces the relationship between advertising and sales to its LOWEST POSSIBLE COMMON DENOMINATOR, the same thinking can be applied to measuring, monitoring and taking efforts to help improving a variety of social, economic and health considerations.
In the advertising math, the formula is "How much did you sell? divided by "How much did you advertise?"
2) In a social situation such as helping homeless people get into housing, you could quantify the effectiveness of a government program by "How many people were you able to help? divided by the (dollars and or man-hours) that you put into the program?
3) In a health situation, you could also possibly quantify the effectiveness of an immunization program by "How many people were you able to immunize? divided by the (dollars and or man-hours) that you put into the program?
One of the things about the math Barrows developed is that the popularity of a product and its promotion will vary over time, for whatever reasons, and that they must be continually tracked to monitor whether the popularity is increasing or decreasing. This tracking will help you determine which steps you can take to help improve the situation.
The formula Barrows developed for measuring the effectiveness of advertising may have some very interesting uses in helping to measure (and solve) many of the kinds of problems that Bill Gates referred to in his article.
"I had never considered the social possibilities for the math until I read Bill Gates' article" says Barrows.
He adds, "The immediate social benefit of the math I developed is that it can help businesses increase their business, and thereby help improve economic conditions all around the world."
You can download "The Barrows Popularity Factor" booklet for $4.95 at www.barrows.com.
For additional information, contact Robert Barrows, President of R.M Barrows, Inc. Advertising and Public Relations in San Mateo, California at 650-344-4405, www.barrows.com.
Barrows developed "The Barrows Popularity Factor" math in 1985 and the formula has been tested and tracked extensively with their clients since that time.
(NOTE TO EDITORS: In addition, news and media companies that sell advertising can also use this math to help them increase their advertising revenue because they can use the math to help them work with their clients to help them make their advertising much more effective. Media companies can also use the math to help them plan their own advertising campaigns to help them increase their circulation and increase their audience.)
For additional information, and to arrange an interview with Robert Barrows, call 650-344-4405 or email him at firstname.lastname@example.org.
R.M. Barrows, Inc. Advertising & Public Relations is a full service advertising and public relations agency established in 1980. Robert Barrows is also a sculptor, author, inventor and songwriter. The invention is a video tombstone called the Video Enhanced Gravemarker (U.S. Patent #7,089,495). For additional information, contact Robert Barrows at 650-344-4405, www.barrows.com.
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