How are you perceived by Social Media customers? Facebook, Twitter and countless other Forums
PR Log - Feb 06, 2013 - Anyone with even the tiniest bit of business sense knows that in order to sustain a business, the customers have to be happy. As times have changed, so too has our method of tracking customer relationships. Think about how businesses get feedback from you right now. The customer voice has been democratized, on Facebook, Twitter and countless other Forums, your buyers are posting their opinions about your products and services. To better serve them, BUILD YOUR BRAND AND PROTECT MARKET POSITION, you want to know what’s being said. But how do you listen and understand.
You need to better understand what your customers like (and dislike) about your brands, categories, products and services- while staying tuned to issues and trends.
* Monitor customer sentiment and make rapid modifications to your products and services * Meet customer expectations and improve customer loyalty. * Track risks to your corporate and product brands, detecting if issues are going viral or fading away. * Create customized campaigns and promotions that resonate with social media participants * Identify the primary influence-rs within specific social network channels * Understand what is being said about your competitors * Measure brand equity
As businesses feel the pressure to gain new insights from social media, they require the analytics expertise to transform this flood of information into actionable strategies. Celeritech can help organizations take control of this data so they can improve customer satisfaction, identify patterns and trends, and make smarter decisions regarding marketing campaigns.
It could be time for your business to start making use of CRM solutions with analytics. The analytics can provide you with a wealth of invaluable information not only about your customer, but about their feedback as well.