IRVING, Texas, Sept. 20 /PRNewswire-FirstCall/ -- CEC Entertainment, Inc. (NYSE:CEC), and DreamWorks Animation SKG have teamed to promote the October 17th DVD release of DreamWorks' box-office animated hit "Over The Hedge." As part of the promotion, which starts October 1, Chuck E. Cheese's 500 restaurants across the country will unveil their first-ever special edition tokens featuring some of the movie's favorite characters including RJ, Verne, Hammy, Stella and Ozzie.
The tokens are included with special in-store food, drink and game bundles, as well as packaged in specially marked "Over The Hedge" DVDs on sale at Toys 'R Us stores beginning October 17. And, since Chuck E. is all about entertaining kids and having fun, during the promotion, Chuck E. Cheese's restaurants will incorporate an "Over The Hedge" video presentation as part of its regular show.
"We're very excited to team with DreamWorks, one of the top ranked and highly-respected family-entertainment animation companies in the world," said Brenda Holloway, marketing manager, CEC Entertainment. "This partnership makes a lot of sense because the movie is upbeat, highly entertaining and fun for the entire family -- just like a trip to Chuck E. Cheese's."
DreamWorks' "Over The Hedge" has earned $155 million domestically since its debut, making it the seventh highest grossing movie of the year.
About Chuck E. Cheese's
Chuck E. Cheese's is the place where a kid can be a kid(R). Lively animated shows starring every kid's hero, Chuck E. Cheese, cool games and skytubes(R) are certain to delight kids of all ages. Those looking for a little more action can check out the fun indoor rides like the hovering helicopter, spinning carousel and rumbling bulldozer. Best of all, kids can earn tickets valid toward fun prizes that they can take home to enjoy. Chuck E. Cheese's offers freshly made pizza, a salad bar, appetizers and desserts for the whole family.
The company is headquartered in Irving, Texas, and is on the New York Stock Exchange trading under the ticker symbol (CEC). CEC Entertainment, Inc. consists of 478 corporately owned and operated Chuck E. Cheese's restaurants and 45 franchise restaurants. The company operates in 48 states and five countries.
Source: CEC Entertainment, Inc.; DreamWorks Animation SKG