If you are looking to improve or redesign your Giving program, the place to start is with your people. One of our recent clients who runs a successful United Way campaign conducted an employee survey to examine their program strategy. Their results exposed a gulf between what employees want and what management think they want when it comes to giving back (something we consistently hear from companies and users). Armed with these results, the company determined that their goals would be better met with a program that still supported the United Way but as part of a broader, choice-driven, strategic program.
The truth is, people – especially the younger ones – have an appetite for more empowerment and transparency… but don’t take it from us, ask your employees!
Click Here for Some Questions You Could Ask Your People
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KEYWORDS: Human Resources, Marketing, Media & Communications, People, Social Action & Community Engagement, employee survey, giving program, workplace giving, csr, Community Investment, benevity, United Way, choice-driven philanthropy, employee giving, Employee Engagement, Strategic Giving, corporate philanthropy