Beyonce's Superbowl 2013 Performance Encourages Women in Entertainment To Turn Down Jobs
PR Log - Feb 04, 2013 - HOUSTON -- With the reuniting of Destiny’s Child on Superbowl 2013, an African American first lady, BET’s Annual Black Girl’s Rock Award and a vast increase in the amount of positive roles held by African American women in television, the morale of black women in America is taking a dramatic turn in the right direction. This has lead local Houston modeling company, True Angel’s Modeling Agency, to venture into unknown territory and develop a “non-derogatory video” policy.
Explicitly written in their booking agreement is a statement announcing that all models are strongly encouraged to decline any role that they feel displays them, or women in a negative light. The agency will also preemptively screen for strongly explicit or vulgar roles and decline them in advance. “We know that we will lose some business with this policy,” says agency manger, Brittany Hardiman, “but the standard we are setting for young girls is worth a lot more than any engagement can accommodate for. If they are looking for twerkers, they have plenty of options for that but if an artist or company wants class and beauty, the True Angels should definitely be in the running. We are going to keep it sexy, but limit it to PG sexy.”
The story of the promiscuous “video model” isn’t a new one as many of these roles are taken by strippers, escorts and women who will do anything for a small taste of fame. In 2005, popular video model, Karrine Steffans released a book titled “Confessions of a Video Vixen” where she shares memories of her sexual exploits and gives reader a glance of the untold expectations of women in the music/entertainment industry. “Karrine isn’t saying anything new,” says True Angels model, Kris-Chuhn, “before joining the True Angels, I’ve walked off of sets that I know would have boosted my career because of the way the artists were talking to us. I pretty much had to stop doing videos, especially rap, because most of the times you just feel like a piece of meat. I mean, I’m prime cut but still meat,” she jokes.
The newest True Angel model, Robin, enforces her own video and photo policy. “No bedroom scenes, no nudity, no kissing, no exceptions! My smile gets me modeling gigs and if that’s not enough then I’m not the girl for the job. Sex sells but so does marketing, creativity and art.”
Robin has worked for local Houston artist such as Rob Gullatte, Duck and Bigg Fatts. She is also a promotional model for Rouge Boutique along with Kris-Chuhn and fellow model Brianca Jay. For a closer look at the Houston modeling agency take a look at their behind the scenes video: http://youtu.be/XXekGPVMX-4.
While last night’s Superbowl was a motivating catalyst for African American women, women as a whole should take pride in knowing that if a group of women can headline for a male dominated sport such as football, there is no reason why women should feel intimidated about headlining board rooms across the world.