PR Log - Feb 04, 2013 - FOUNTAIN VALLEY, Calif. -- EINSOF Marketing Group is proud to announce the long-awaited return of China’s first Glam Visual Rock band, Silver Ash!
Formed in the year 2000 in Beijing, China, Silver Ash pioneered China’s rock industry as China’s first visual rock band. Influenced by Japan’s visual rock movement, Silver Ash quickly gained an impressive following and broke release records. Their debut single’s surprising ability to compete with full-length albums changed the face of the Chinese rock industry’s product release structure. Such success positioned Silver Ash to play a significant role in the growing Chinese visual rock movement.
However, in 2003, Silver Ash was subjected to extreme censorship, which stalled record sales, stopped any potential for radio or music video play, and also prevented them from participating in prominent music festivals. Planned US tours in 2003 and 2004 were also canceled. Such difficulties contributed to Silver Ash leaving Scream Records in 2005. Yet despite being unsigned, Silver Ash performed in China as the guest of honor for Japanese rock bands, La’Cryma Christi, Rice, and Gram∞Maria.
Officially reuniting since their final release in 2005, Silver Ash intends to make a full-scale international comeback with their intentional debut, “Pretty but Evil,” digitally released January 4, 2013. A rewritten international version of the single will be released in March 2013, followed by a Japanese version. Silver Ash intends to become a fully international band, and will offer songs in English, Chinese, and Japanese.
EINSOF Marketing Group, a global entertainment marketing and management firm, specializes in brand management, viral marketing, and international solutions. The firm is dedicated to cross-cultural exchanges between Asia and America. Its clients include Jrock Revolution, X Japan, SUGIZO, D’espairsRay, The Underneath, and Juno Reactor.