What Women Really Want For Valentine's Day Gifts Infographic
PR Log - Feb 03, 2013 - Victoria, Australia -- Spend some money and thought on your Valentine's Day gift for your wife or girlfriend and don't give her flowers, chocolate, perfume or lingerie, a survey has found.
And even though four in ten women (41.6%) received flowers on Valentine's Day they won't be impressed as only 12.2% wished they had received them.
Instead, according to Elizabeth Ball, director of luxury astrology report company It's In The Stars, which regularly conducts gift surveys, women overwhelmingly wanted a weekend away, closely followed by a personalised romantic gift, and then jewellery for Valentine's Day.
"Women want to see you've put some effort into their present and a bunch of flowers, box of chocolates or lingerie will get you minus points," Elizabeth Ball said.
While only 4.4% of respondents had been whisked away for a romantic weekend, 30.4% wished they had received a weekend away as their Valentine's Day gift.
Twice as many women wished they had received a personalised romantic gift as had actually been given one (23.0% vs 11.7%) and only 9.5% scored jewellery, but 17.6% had wanted it for Valentine's Day.
Those aged 32-45 (Generation X) were twice as likely (55.8% vs 26.2%) to have received flowers as Generation Y (18-31 years).
"The top five places that women shop for their partners' gifts for Valentine's Day are department stores (25.7%), online (23.0%), big box retailers (13.2%), boutiques (10.4%) and supermarkets (8.3%)," Elizabeth Ball said.
Gen Y is most likely to shop online (22.3%), Gen X in department stores (29.1%) while Baby Boomers are the likeliest of the three age groups to select gifts from boutiques (17.5%).
"Most women (80.8%) spend under $100 on Valentine's Day gifts for their partner with Generation X the most likely to spend under $50 (43.1%) as well as over $200 (12.1%)," Elizabeth Ball said.
Elizabeth Ball said men can really please their women this year by spoiling them with a weekend away for Valentine's Day, but if that doesn't fit their budget, a personalised romantic gift is certain to be very warmly received.