All categories under financial cards are expected to continue to record strong double-digit growth in 2012, making the Vietnamese market one of the best performing in the world. Financial cards are still in a nascent stage in the country, where the main target market is still pretty much limited to central urban areas and mid- to high-income consumers. In 2011 and 2012, many banks have focused on expanding to suburban and rural areas, contributing to the overall growth of the industry.
Financial Cards and Payments in Vietnam report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product & Data coverage:
Financial Cards in Circulation, Transactions and Market sizes (historic and forecasts), company shares, brand shares and distribution data.
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