What Happens When Wall Street's Mad Men Market to Women?
The financial services industry has been trying to speak to women for 20 years and it started with really beautiful pink and purple brochures. They haven't quite gotten it yet. --Alexandra Lebenthal Municipal bond maven Alexandra Lebenthal likely captured the sentiments of about 50% of the population with her above admonition for Madison Avenue in a January 20 appearance On the Money with Maria Bartiromo. With this being the single biggest week of the year in advertising it seems an especially opportune time to examine how Wall Street’s "Mad Men" market to the ladies. For many shareholders of a certain age ...
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