Every year Super Bowl enthusiasts gather around a campfire of shared passions. It is no longer just about chips and beer, or about watching the game, or even the billions of dollars brands spend in advertising. After 47 years, the Super Bowl has become a powerful brand in its own right, able to deliver millions of viewers and demand millions of advertising dollars.
Every year Super Bowl enthusiasts gather around a campfire of shared passions. It is no longer just about chips and beer, or about watching the game, or even the billions of dollars brands spend in advertising. After 47 years, the Super Bowl has become a powerful brand in its own right, able to deliver millions of viewers and demand millions of advertising dollars.