February 01, 2013 at 12:13 PM EST
Budweiser Black Crown, American Idol of beers?
Budweiser Black Crown started with what Anheuser-Busch referred to, in spy-like tones, as “Project 12”: The brewer came up with a dozen different beers — all in the mild, drinkable style of Bud, but with slight tweaks — and then whittled that down to a final six. From there, it collected some 25,000 opinions — kinda like “American Idol” meets the neighborhood watering hole — to choose the new Bud addition. And the winner is…Budweiser Black Crown.
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