Can a t-shirt manufacturer known mostly for wholesale raise its profile with consumers with one racy ad in the Super Bowl? Gildan has bet that the answer is yes. The company, which had almost $2 billion in sales last year but is largely unknown to consumers, has ponied up about $4 million to play with the consumer-facing big boys in this year's Super Bowl ad lineup.
Can a t-shirt manufacturer known mostly for wholesale raise its profile with consumers with one racy ad in the Super Bowl? Gildan has bet that the answer is yes. The company, which had almost $2 billion in sales last year but is largely unknown to consumers, has ponied up about $4 million to play with the consumer-facing big boys in this year's Super Bowl ad lineup.