CORRECTING and REPLACING Colin Kaepernick Tops Brand Affinity Technologies’ (BAT) Super Bowl List of Rising Sports Stars

In the list of Rising Sports Stars, Michael Crabtree's team should read: San Francisco 49ers (sted Baltimore Ravens).

The corrected release reads:


Young, Promising 49ers and Ravens Players Make Top-Ten List for Greatest Popularity Gains

San Francisco 49ers’ quarterback Colin Kaepernick burst onto the national sports scene during the 2013 NFL Playoffs, earning him the top spot on BAT’s Super Bowl edition of Rising Sports Stars list. His record-setting 181 rushing yards over the Green Bay Packers in the NFC Divisional Round and comeback victory over the Atlanta Falcons in the NFC Championship led to a staggering 204% increase in his BAT National Rating since last January.

Rounding out the top 5 spots on the list are Kaepernick’s teammate Mike Iupati and a trio of young Baltimore Ravens stars. Dannell Ellerbe’s popularity has increased with 23 postseason tackles and his interception against Tom Brady last week. Marshal Yanda was named to his second consecutive Pro Bowl this season. Corey Graham hit the national radar with two huge interceptions against Peyton Manning and the Denver Broncos to seal the Ravens’ AFC Championship Berth.

Brand Affinity Technologies (BAT) calculates daily consumer affinity based on a proprietary combination of media exposure, performance, awards, popularity, engagement, and fan base, among other indicators, for more than 45,000 athletes and celebrities. The Super Bowl Rising Sports Stars list indicates the players from the two Super Bowl teams with the most significant leap in popularity during the past year. The players featured are poised to generate the largest new fan and advertising followings around the Super Bowl.

Super Bowl Rising Sports Stars

(Details at:

  1. Colin Kaepernick (San Francisco 49ers)
  2. Mike Iupati (San Francisco 49ers)
  3. Dannell Ellerbe (Baltimore Ravens)
  4. Marshal Yanda (Baltimore Ravens)
  5. Corey Graham (Baltimore Ravens)
  6. Justin Smith (San Francisco 49ers)
  7. Aldon Smith (San Francisco 49ers)
  8. Michael Oher (Baltimore Ravens)
  9. Michael Crabtree (San Francisco 49ers)
  10. Vonta Leach (Baltimore Ravens)

About Brand Affinity Technologies

Brand Affinity Technologies (BAT), founded in 2007, is a technology and marketing services company focused on activating, engaging, and monetizing fans. BAT’s offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. Its partners include thousands of celebrities, athletes, professional sports teams and leagues, and event promoters. For more information, visit and


Allison+Partners for Brand Affinity Technologies
Roz Silva
Direct: (310) 496-4448
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