SYDNEY, AUSTRALIA -- (Marketwire) -- 01/31/13 -- Marin Software, provider of a leading digital ad management platform for advertisers and agencies, today announced the global results of a study on Google Product Listing Ads (PLAs). According to Marin's findings, in the last year the click share of PLAs as a percent of total search clicks increased 210% as consumers increased their engagement with the ads, which appear as image results in Google Search and as product listings within Google Shopping. Google transitioned Google Shopping to a commercial model in October 2012, and the bet appears to be paying off with Marin finding that advertisers increased their share of search budgets directed towards PLAs by nearly 600% in the last quarter of 2012.
About Marin Software:
Marin provides a leading revenue acquisition management platform used by advertisers and agencies to manage more than $4 billion in annualised ad investments. Offering an integrated platform for search, social, display, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns in more than 160 countries. For more information about Marin's products, please visit: www.marinsoftware.com/solutions/overview.
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