By: Benzinga
January 31, 2013 at 12:11 PM EST
Research in Motion is Now BlackBerry; Do Investors Care?
"A rose by any other name would smell as sweet," says Shakespeare’s Juliet, affirming her contention that names are less important than substance. A number of firms have changed their names – some of them quite well known. Before it was Xerox (NYSE: XRX ), it was Haloid. Would sales have
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