To revive the flagging Research In Motion, RIM has unveiled a touch-screen phone called “BlackBerry Z10″ and a version with a physical keyboard named “BlackBerry Q10″, both of which will run on BlackBerry 10 operating system (OS).
A last-ditch effort to regain relevance, the company has also announced that it has changed its name to “BlackBerry” by dropping its 25-year-old name.
With plummeting market share, the biggest challenge for BlackBerry will be to win new consumers and retain old ones.
Funny, When many Android smartphones are available for $99, $49 or free —- Z10 will cost you $149 to $199 with a wireless contract.
Do you think BlackBerry Z10 and Q10 is compelling enough for consumers to make the switch rom existing platforms such as Apple Inc. (AAPL) and Google Inc.’s Android?
BlackBerry Z10 tech specs: