LOS ANGELES, Jan. 30, 2013 /PRNewswire/ -- ViSalus™, the company known for the Body by Vi™ 90-Day Challenge, today announces the official launch of THE CHALLENGE Magazine, Version 2 – available at newsstands across the U.S. and Canada on February 4, 2013. The goal of THE CHALLENGE Magazine, an industry first, is to inform and inspire consumers to champion their own personal health and fitness goals and achievements.
The 140-page magazine focuses on taking action right now to help people transform their health and fitness by sharing real-life, positive examples. Readers will learn about the NEW Body by Vi Challenge, a 90-day health and fitness platform with exciting additions such as Project 10™ and Challenge Trainer™ which offers rewards and incentives for success on the program. The magazine will also contain weight-loss, active and fitness success stories, important health and fitness tips, as well as features on leaders who are on the frontline making a difference in the fight against obesity.
"Like many at the start of the New Year who set health and fitness resolutions, ViSalus set a goal too," said Ryan Blair, ViSalus Co-Founder and Chief Executive Officer. "We're on a mission to fight obesity. It is a growing epidemic that is threatening the health and future of our world, so we're focusing our attention, resources and energy on making a difference so we can win this battle – even if it's one person at a time."
THE CHALLENGE Magazine is expected to lead the health and fitness magazine industry with new, fresh content. The publication will cover a range of topics, including the "Secret of the First 10 lbs." and how The NEW Body by Vi 90-Day Challenge has been transformed to provide more support, more incentives and more opportunities to achieve personal success. "Instead of forcing you to adapt your lifestyle to fit a program, we adapted our program to fit your lifestyle," said Blake Mallen, ViSalus Co-Founder and Chief Marketing Officer.
"Here at ViSalus, we are passionate about helping people achieve their best and we do this through a strong Vi-Community," added Mallen. "Through THE CHALLENGE Magazine we hope to motivate and empower people to reach their goals and become successful through inspiring stories and motivating content."
THE CHALLENGE Magazine will be available at newsstands across the United States and Canada, as well as national booksellers including Hastings Bookstores, Books-A-Million, Chapters Indigo, and other outlets. Based on strong initial sales, estimated circulation for THE CHALLENGE Magazine is over 500,000 copies in 2013.
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus™ is the company behind the Body by Vi™ Challenge, a 90-day weight-loss and fitness transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and support community. ViSalus™ is majority-owned by Blyth, Inc. (NYSE: BTH)
Contact: Anne Cummings, 212-299-3975, Anne.Cummings@zenogroup.com