Netflix CEO Reed Hastings and CFO David Wells put a big emphasis on the company’s upcoming launch of its scripted original series House of Cards in their Q4 results letter to investors (PDF) Wednesday, writing: “We believe that February 1st will be a defining moment in the development of Internet TV.”
Netflix is set to launch the show, which will star Kevin Spacey, in its entirety to all of its subscribers in any of its 40 markets on that day. The exec duo argued in the letter that this model will not only “delight international members,” who are used to long release windows from other TV properties, but eventually also prove to change the face of television. “We believe original series developed for Internet TV will be better for creators, better for consumers, and better for Netflix,” the letter states.
That bold outlook comes at a day when Netflix beat market expectations by ending 2012 in black as well as with more than 33 million worldwide subscribers.
The key metrics, in a nutshell: