LOS ANGELES, Jan. 23, 2013 /PRNewswire/ -- ViSalus, the company that created the Body By Vi™ 90-Day Challenge, announced today that it has applied for membership with the United States Direct Selling Association (DSA). ViSalus champions personal victories and entrepreneurship through an industry-leading social marketing platform, premium products, and a highly engaged support community. The DSA is the national trade association of the leading firms that market and distribute goods and services sold directly to consumers.
"We are honored to join the DSA and to be a part of an organization that has made so many important contributions to the direct selling industry," said Ryan Blair, Co-Founder and Chief Executive Officer of ViSalus. "We look forward to learning from other member companies' experiences as well as having the opportunity to share our perspective about our unique, customer-centric selling model," added Blair.
ViSalus's products are marketed by independent Promoters and sold directly to consumers by the company. Customers are typically introduced to the Challenge by a Promoter or existing customer. They set a weight loss or fitness goal, have the option to select 1 of 5 convenient product kits that will be sent to them monthly at their choosing and enjoy the support and encouragement of thousands of Promoters and customers in a large online and social community as they work to achieve their goal. ViSalus supports its Promoters by providing industry-leading technology that allows them to enroll customers, order products and manage their business on their mobile phone. The Company's business model does not require Promoters to purchase and resell, or to consume, its products.
ViSalus recently launched the New Body by Vi 90-Day Challenge featuring an industry-leading 90-day money-back results guarantee, Project 10™ weekly reward system, and more than $47 million in free products, prizes and vacations, furthering its commitment to a customer-centric, consumer-friendly business model.
"We are pleased to add ViSalus to our roster of hundreds of member companies that are committed to conducting business with the highest level of ethics and service to consumers," said Joseph Mariano, president of the DSA. "DSA has one of the strongest self-regulatory Codes of Ethics in business today, and pledging to uphold its tenets is a strong statement by the company about its commitment to its independent direct sellers and customers."
Founded in 2005 with headquarters in Troy, MI, and Los Angeles, CA, ViSalus is the company behind the Body by VI ™ Challenge, a 90-day weight and fitness transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and support community. ViSalus is majority-owned by Blyth, Inc. (NYSE: BTH).
Contact: Anne Cummings, 212-299-3975, Anne.Cummings@zenogroup.com