January 23, 2013 at 13:15 PM EST
Three Ways Retailers Are Fighting Back Against Amazon and the 'Showrooming' Effect
Is it too little too late? For years big box retailers have been hemorrhaging money thanks to the Amazon (NASDAQ:AMZN) showrooming effect. The term “showrooming” has become so commonplace that it has even earned a definition on Urban Dictionary:   "The act of going to retail stores like Best Buy (NYSE:BBY) and Wal-Mart (NYSE:WMT) to check out certain products and then once satisfied with the look and feel purchasing the item online on Amazon or other retailers.   "Dude this video camera looks amazing but I really want to see how it feels in the hands. "Let's go showrooming ...
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