AWEARNESS, The Kenneth Cole Foundation Premier’s Vignette Honoring the Volunteers of the 2013 Sundance Film Festival

Fashion Designer and social activist, Kenneth Cole & the 2013 Sundance Film Festival

SOURCE: Kenneth Cole Productions, Inc.


January 23, 2013 /3BL Media/ -

WHO:  Fashion Designer and social activist, Kenneth Cole & the 2013 Sundance Film Festival

WHAT: AWEARNESS, The Kenneth Cole Foundation, and the Sundance Institute created a vignette titled “Heroes Don't Wear Capes” to     celebrate the hard work of the volunteers of the 2013 Festival.  Written by Kenneth Cole Productions and directed by Ricki Stern and Annie Sundberg of Break Thru Films (directors of the documentaries Knuckleball! and Joan Rivers: A Piece of Work), the piece is a follow up to last year’s vignette starring Derek Waters. In this year’s spot, Waters leads his army of dedicated volunteers to help Alan Cumming, Rachel Dratch, and Ed Burns with their minor crises to prove that no job is too big or too small for “The real stars of Sundance.”

“Heroes Don't Wear Capes” will debut on Volunteer Appreciation Day, January 23rd, at ALL film screenings and theaters at the Festival. Signage featuring a QR code enabling people to watch the vignette on their mobile devices and reminding them to thank the volunteers for their tireless efforts will be also displayed throughout the Festival on the 23rd.

“This is the second year we were afforded the privilege of making a short vignette for the volunteers at the festival,” says Kenneth Cole.  “We hope it can celebrate all that they do and acknowledge them as the real stars of Sundance.”

For the ninth year, Kenneth Cole has designed and donated the uniform worn by the 2,300+ Sundance Film Festival volunteers and staff. Presented on day one of the festival, this year’s iconic style is a water-resistant, vibrant red jacket with panel quilting and removable black sleeves that provide a bold color contrast.

Kenneth Cole has been an advocate for the Institute’s mission and dedicated supporter of Sundance Film Festival since 2003, when he joined the board of trustees.

**Photos available upon request**


Jennifer Moore

Kristin Maher


AWEARNESS, The Kenneth Cole Foundation, promotes, encourages and inspires positive and meaningful social change, and supports like-mined individuals to make a difference. As part of each partnership, we create products and host events in support of their important causes, and select a “Change Agent” to share their story of social activism to help educate and inspire others to get involved. Interviews and products can be seen on the AWEARNESS website

About Kenneth Cole Productions Inc.
Kenneth Cole Productions, Inc. designs, sources and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the proprietary trademark Gentle Souls. The Company has also granted a wide variety of third party licenses for the production of men's and women's apparel as well as fragrances, watches, jewelry, eyewear and several other accessory categories. The Company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Further information can be found at

Tweet me: Watch @kennethcoleprd @Edward_burns @therealdratch @alancumming @derekwaterss celebrate the @sundancefest volunteers

KEYWORDS: Marketing, Media & Communications, People, Social Action & Community Engagement, Kenneth Cole, AWEARNESS The Kenneth Cole Foundation, AWEARNESS, Ed Burns, Rachel Dratch, Alan Cumming, Derek Waters, Sundance Film Festival, Sundance Volunteers, Vignette, Heroes Don't Wear Capes

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