PURE Bioscience’s PURE Hard Surface Launched to Corporate and Government Customers through Office Depot’s Business Solutions Division

PURE Bioscience, Inc. (NASDAQ: PURE), creator of the patented silver dihydrogen citrate (SDC) antimicrobial, today announced that PURE Hard Surface disinfectant and food contact surface sanitizer is now available to corporate and government customers through Office Depot’s Business Solutions Division (BSD). This new product offering is part of a current flu season marketing campaign as well as an ongoing sales program targeting corporate and government breakrooms.

James McClenahan, Vice President of Sales for PURE Bioscience, stated, “We are excited about this opportunity with Office Depot’s Business Solutions Division and the expected national exposure for PURE Hard Surface through the division’s 2,200 salespeople. We believe PURE Hard Surface disinfectant is a great addition to Office Depot’s cleaning and breakroom initiative as it is a uniquely powerful and responsible new product offering during this year’s growing influenza epidemic.”

Michael L. Krall, President and CEO added, “I’d like to congratulate our team on this early success in our commercialization strategy for our proprietary PURE Hard Surface disinfectant through established regional and national distribution channels. We continue our focus on gaining entry into corporate, government and medical facilities as well as in the food service and food processing markets.”

About PURE Hard Surface

US EPA registered PURE Hard Surface disinfectant and food contact surface sanitizer provides an unparalleled combination of high efficacy and low toxicity with 30-second bacterial and viral kill times and 24-hour residual protection. SDC-based PURE Hard Surface completely kills resistant pathogens like MRSA and Carbapenem-resistant Klebsiella pneumoniae (NDM-1) and also effectively eliminates dangerous fungi and viruses including HIV, Hepatitis B, Hepatitis C, Norovirus, Influenza A, Avian Influenza and H1N1 as well as hazardous food pathogens such as E. coli, Salmonella and Campylobacter. PURE Hard Surface delivers powerful broad-spectrum efficacy while remaining classified as least-toxic (Category IV) by the US EPA, and its active ingredient, SDC, has been determined Generally Recognized as Safe (GRAS) for use as a biocide on food processing equipment, machinery and utensils.

About PURE Bioscience, Inc.

PURE Bioscience, Inc. develops and markets technology-based bioscience products that provide solutions to numerous global health challenges, including Staph (MRSA). PURE’s proprietary high efficacy/low toxicity bioscience technologies, including its silver dihydrogen citrate-based antimicrobials, represent innovative advances in diverse markets and lead today’s global trend toward industry and consumer use of “green” products while providing competitive advantages in efficacy and safety. Patented SDC is an electrolytically generated source of stabilized ionic silver, which formulates well with other compounds. As a platform technology, SDC is distinguished from competitors in the marketplace because of its superior efficacy, reduced toxicity and the inability of bacteria to form a resistance to it. PURE is headquartered in El Cajon, California (San Diego metropolitan area). Additional information on PURE is available at www.purebio.com.

This press release includes statements that may constitute “forward-looking” statements, usually containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, the Company’s cash position and liquidity requirements, the Company’s failure to implement or otherwise achieve the benefits of its strategic initiatives, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

Contacts:

PURE Bioscience Investor Contact:
LHA
Don Markley, Senior Vice President
(310) 691-7100
or
PURE Business Contact:
James McClenahan, VP Sales
(619) 596-8600, ext. 145
jmcclenahan@purebio.com
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