Kaepernick expected to cash in [...] if it makes sense to Colin we'll look at doing partnerships with them, but not right away, said Smith, marketing director of XAM Sports, which has 30 NFL players on its roster. A portion of the proceeds - not disclosed - go to Camp Taylor, a nonprofit, free-of-charge camp for children with heart disease and their families in Salida (Stanislaus County), near Kaepernick's hometown of Turlock. Cukui, a Hawaiian/Polynesian-themed clothing store in San Jose's Japantown, is selling T-shirts featuring Kaepernick's tattoos for $32; and Adapt, a San Francisco clothes designer and retailer, offers a branded $60 line ("Colin Kaepernick X"). Smith said she envisions deals with bigger corporate names - for example, in the headphones and men's grooming sectors - but for now, apart from paying strict attention to his day job, Kaepernick is focused on spreading his brand via social media. The #Kaepernicking hashtag on Twitter, referring to Kaepernick's habit of kissing his tattooed throwing arm, has become more popular than "Tebowing," which entered the lexicon in 2011 when former Broncos quarterback Tim Tebow became known for praying on one knee with his head on his fist. Ah, the tattoos, which have aroused controversy and led some sports industry observers to wonder whether they damage his image and, therefore, his endorsement potential. Comparing Kaepernick - whose birth mother is white and father African-American - to convicted felons and "the guys in San Quentin" raised howls of protests about racism. How much more he can look forward to - Tebow makes a reported $10 million from his endorsement deals - depends partly on the outcome of Sunday's game and whether the 49ers go on to win the Super Bowl.