Do you ‘V L O V’ ? Trinity Place Department Store certainly does as they unveil an exclusive “Crossover” collection called “VLOV” this week. Once again this store’s sensibility defies convention as they open up the third floor of their over 26,000 square foot ‘emporium of style’ located in the financial district of NYC.
Downtown men now have a place to find (very economical) sleek styles in separates galore - - with totally wearable complimenting and monochrome looks from hipster to wall-streeter. The VLOV collection is the focus now with plenty of options in slim and roomier cuts - - think Calvin Klein meets Hugo Boss, Prada and Ted Baker with price points that will put a smile on any discerning customer’s face. The merchandising and selection is absolutely one-of- a-kind in this neighborhood - -and, in NYC as a whole.
While the location of the store still continues to somewhat miff locals (37 Trinity Place Street, 1 block south of Trinity Church and across the street from the former Syms), the word of mouth on the VLOV collection is sure to delight all downtowners and get folks to come have a look.
The collection designed by Qingquing Wu is nowhere else in NYC right now and while the designer named “VLOV” after the notion of “Victory and Love; which is all you need for a successful life” may be cryptic to some of us - -the 3rd floor’s collection and merchandising speaks for itself. VLOV also won (for the past 2 years) the Top 10 Designer Award at the Mercedes Benz China Fashion Week.
“Showcasing precious young designer collections that are not currently sold in the U.S has been our focus for Trinity Place. Our men’s collection is more of what we think we do best and we’re delighted to have the VLOV collection for men in store now. We believe this collection is a perfect complement to our ultra-girly and glam styles on floors 1 & 2 and look forward to continuing to carry collections that are distinctive, somewhat edgy, sometimes prim and proper but always totally wearable and unique states, Marian Rebro, CEO.
Marketing lead, Lisa Vita says happily; “The VLOV collection’s arrival for Valentine’s Day is a perfect union as we’re sure the shirts, sweaters, scarves, bags and jackets are perfect gift items as well - -‘ Give some VLOV on the day of love’, no?”.
Parent company, Le Bunnys Inc. operates 80 Le Bunny Bleu stores worldwide. This is their first foray to the U.S., but plans insinuate, ‘not their last’.