To create the brochure, the Geckos team trawled its own archives for awesome travel images like a Burmese monk teaching cats to jump through hoops, an Indian guru eating ice cream, Bollywood dance troupes posing dramatically in front of the Pyramids and a Ugandan boy showing off his homemade ghetto blaster.
The experiences Geckos talks about are not those of a day-to-day itinerary. They are the weird, random, hilarious, unique stories that happen on the road.
"No amount of giggling or wriggling will deter the women of a Moroccan hammam. Like a cross between your grandma and a WWF wrestler, they’ll clamp you down and scrub your skin until it’s smooth." (10,000 Minutes of Morocco,)
So why the change?
Johnson says: "We’re speaking to the Geckos style traveler: The kind of traveler who doesn’t need to be spoon-fed, is ready to step outside the comfort zone and who isn’t dependent on a tour leader telling them when to sleep".