Raising Money from the 99 Percent

As the economic downturn continues to rattle nonprofits, organizations are desperately seeking newer, bolder methods to raise funds. While traditional methods are clearly not doing the job well enough, charities have realized that one need not be a millionaire to be a philanthropist. Everybody should be welcomed into the giving circle.

It’s time to engage the 99 percent.

Crowd funding

2012 was dubbed “the year of crowd funding.” Along with the JOBS Act came a remarkable boost to campaigns on crowd funding platforms such as KickStarter and Indiegogo. Many analysts foresee a continued spike in revenue during 2013, projecting $6 billion of crowd funding. A large chunk of this will go to the nonprofits which join startups on the wild ride, and use the power of social media to create viral campaigns.

For charities to be successful fundraisers in 2013, it is imperative that they use every tool at their disposal, especially online social platforms which are proving so effective during times when larger contributions are drying up.

A large part of the crowd funding boom is the inclusive feeling supporters feel. It’s not just the perks and prizes; yes, those t-shirts and customized mugs are cool, but what enthuses supporters is the personal affinity they feel with the cause.

www.CharityTick.com, a new pay-per-bid auction platform for charities, works on cultivating that connection while tapping into the universal desire to win. Who wouldn’t want to win an iPad, camera or jewelry for just pennies? That they are supporting a charity they love at the same time just makes it that much more of a win-win. The model is enticing a broad spectrum of supporters – from bargain hunters to affluent patrons. Even in its Beta stage, the company has helped raised thousands for numerous charities.

The tools are there to be used. Charities can create pages and campaigns in minutes, and engage a whole new world of supporters: The not-so-wealthy philanthropists. Grab the opportunity while your non-profit is still able to stand out.


Zalman Notik is the CEO and Founder of www.CharityTick.com. Born and bred in Brooklyn, NY, where he continues to spend his days speaking too fast and annoying friends with inspirational quotes, he is driven to help charities, and is a frequent volunteer at many local community organizations. He can be reached at zalman@charitytick.com or tweeted @charitytick.

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