NEW YORK, NY -- (Marketwire) -- 01/17/13 -- The boom in smartphone and tablet demand has shifted the advertising market's focus to digital. Research firm eMarketer recently reported that global digital advertising spending topped the $100 billion mark in 2012. Research Driven Investing examines investing opportunities in the Social Media Industry and provides equity research on Glu Mobile Inc. (NASDAQ: GLUU) and Vringo, Inc. (NYSE: VRNG).
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eMarketer projects digital ad spending to increase another 15.1 percent in 2013 for a total of $118.4 billion. That number represents a 21.7 percent share of advertising spending across all media in 2013, and by 2016 it is expected to surpass 25 percent. At the end of last year North America accounted for 39 percent of all digital ad spending.
"As consumer behaviour and time spent online rapidly shifts towards mobile, we expect advertising dollars to follow," said JP Morgan analyst Doug Anmuth. Social media is a "key driver of brand advertiser spend due to its large reach and highly targetable user base," added Anmuth.
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Glu Mobile is a leading global publisher of 3D Social Mobile games for smartphone and tablet devices. The company's unique technology platform enables its titles to be accessible to a broad audience of consumers globally. The company is scheduled to release its fourth quarter and full year 2012 financial results after market close on February 5th.
Vringo is engaged in the innovation, development and monetization of mobile technologies and intellectual property. Vringo's intellectual property portfolio consists of over 500 patents and patent applications covering telecom infrastructure, internet search, and mobile technologies. The company operates a global platform for the distribution of mobile social applications and services including Facetones and Video Ringtones.
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