NEW YORK, NY -- (Marketwire) -- 01/17/13 -- The boom in smartphone and tablet demand has shifted the advertising market's focus to digital. Research firm eMarketer recently reported that global digital advertising spending topped the $100 billion mark in 2012. Research Driven Investing examines investing opportunities in the Advertising Industry and provides equity research on Millennial Media, Inc. (NYSE: MM) and Velti Plc (NASDAQ: VELT).
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eMarketer projects digital ad spending to increase another 15.1 percent in 2013 for a total of $118.4 billion. That number represents a 21.7 percent share of advertising spending across all media in 2013, and by 2016 it is expected to surpass 25 percent. At the end of last year North America accounted for 39 percent of all digital ad spending.
"As consumer behaviour and time spent online rapidly shifts towards mobile, we expect advertising dollars to follow," said JP Morgan analyst Doug Anmuth. Social media is a "key driver of brand advertiser spend due to its large reach and highly targetable user base," added Anmuth.
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Millennial Media is the leading independent mobile advertising and data platform. Their technology, tools and services help app developers and mobile website publishers maximize their advertising revenue, acquire users and gain audience insights. The company reported revenues in the third quarter totaled $47.4 million, an 88 percent increase when compared to the third quarter of 2011.
Velti is the leading global marketing platform, connecting brands with consumers around the world. As the largest mobile marketing provider listed on Nasdaq, Velti reported $189.2 million in revenue for fiscal year 2011. Zacks recently upgraded the company's rating from "underperform" to "neutral."
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