Long Island City, NY, January 17, 2013 --(PR.com)-- Standard Motor Products® selected TFI Envision, Inc. to develop their 20’ x 70’ tradeshow booth for the annual Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, NV.
TFI Envision began by developing the show booth concept ‘Standard of Excellence’. SMP is a leader in automotive parts and quality is at the core of their value set. This concept was incorporated on exterior booth walls, interior conference rooms and booth reception desk. Standard Motor Products’ multiple brands were displayed in full color visuals on the shadow box-like grids as wall graphics developed for the show. The fresh, arresting visuals truly reflected an enormous product offering, and multiple categories of SMP’s technical expertise, thus visualizing the ‘Standard of Excellence’ theme. New product display kiosks were also designed with back lit product graphics with repeated textures from the main wall visuals, and incorporated brand product statements to act as educational units. The TechSmart® brand and Standard® TPMS Clone-able Sensors kiosks were fitted with touch screen video screens and played the 11 videos created by TFI Envision, with a tap of a finger. The finishing touch to pull it all together was a welcoming bright “SMP brand blue” carpet as the base for the crisp graphics. Judging by the traffic through SMP’s booth, a successful presence was established.
AAPEX is the premier event for new products, business solutions, the latest innovation, education and extensive networking with 60,000 buyers in attendance this year. The show took place at the Sands Expo Center, Las Vegas, Nevada, October 30 – November 1, 2012.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
TFI Envision, Inc.
Elizabeth P. Ball
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