Social media showed up on the program at the American Farm Bureau Federation annual meeting program a number of times. One of the sessions, “Social Agriculture: Social Media’s Role in the Industry,” featured Zach Hunnicutt, AFBF YF&R Committee; Katie Pinke, PinkePost.com; Ryan Goodman, AgricultureProud.com and Janice Person, Monsanto.

I visited with Janice about their session which was moderated by Melissa Burniston, Tennessee Farm Bureau. Janice says they talked about how they each approach social media including their goals and tactics. One of the questions that came up was about how to know if your Twitter followers are urban or rural people and how to handle dealing with them from a messaging standpoint. Janice also found that people of all ages are looking for help and direction on how they can get involved in social media.

You can listen to my interview with Janice here: Interview with Janice Person

2013 American Farm Bureau Convention Photo Album