Aéropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual apparel for young women and men, and DoSomething.org, the largest U.S. organization for teens and social change, today announced the launch of their sixth annual “Teens for Jeans” campaign, which encourages teens to donate their denim. One in three homeless people in the U.S. is under the age of 18 and the number one item that young people request when they visit a homeless shelter is a pair of jeans.
Today through February 10th everyone can participate by bringing gently worn jeans, any size and brand, to Aéropostale or P.S. from Aéropostale stores in the U.S., Canada and Puerto Rico. All donations will be distributed to local youth community shelters. As a thank you, for each pair donated, Aéropostale will give an additional 25% off a new pair of jeans, though no purchase is necessary. To jump-start donations, Aéropostale is donating over 10,000 brand new pairs of jeans for the campaign.
“Aéropostale is committed to raising awareness about youth homelessness and we are excited to launch the sixth year of Teens for Jeans,” says Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at Aéropostale. “Last year we collected over 1 million pairs, enough to outfit approximately two thirds of all homeless teens. The campaign continues to build momentum and our sixth year is poised to be even bigger.”
“In five years, DoSomething.org and Aéropostale have collected and donated over 2.5 million jeans,” says Nancy Lublin, CEO and Chief Old Person at DoSomething.org. “We are proud to partner with such a great brand to drive a program that changes so many lives each year!”
The campaign’s sixth year launched with a Public Service Announcement from spokesperson Chloë Grace Moretz and a kick-off party in Los Angeles, CA. The actress will reprise her role in Kick-Ass 2, set to release this June, and later this year will star in the MGM remake of Carrie alongside Julianne Moore.
“I am excited to be involved in such an important campaign,” said Moretz. “Donating even one pair of jeans is an easy way to boost a homeless teen’s confidence. With every pair, you will make difference in someone’s life.”
Other celebrities supporting this year’s program include Bella Throne, Corbin Bleu, and Boo Boo Stewart. In years past, Teens for Jeans has been supported by awesome celebrities including Kristen Bell, Rachel Bilson, Hayden Christensen, Chace Crawford, Julianne Hough, Demi Lovato, Justin Long, Matt Lanter and Jessica Lowndes.
In addition to store drop-offs, Aéropostale and DoSomething.org are encouraging schools to take action by running collection drives. The school that collects the most jeans will win a grand prize of $10,000, and Aéropostale school spirit sweatshirts for the whole school.
About Aéropostale, Inc.
Aeropostale®, Inc. is a primarily mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aeropostale® stores and 4 to 12 year-old kids through its P.S. from Aeropostale® stores. The Company provides customers with a focused selection of high quality fashion and fashion basics at compelling values in an innovative and exciting store environment. Aeropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale® products can only be purchased in Aeropostale® stores and online at www.aeropostale.com. P.S. from Aeropostale® products can be purchased in P.S. from Aeropostale® stores and online at www.ps4u.com and www.aeropostale.com. The Company currently operates 917 Aeropostale® stores in 50 states and Puerto Rico, 78 Aeropostale stores in Canada and 100 P.S. from Aeropostale® stores in 20 states. In addition, pursuant to various licensing agreements, our licensees currently operate 28 Aeropostale® and P.S. from Aeropostale® stores in the Middle East, Asia and Europe. On November 13, 2012, Aeropostale, Inc. acquired substantially all of the assets of online women's fashion footwear and apparel retailer GoJane.com, Inc. Based in Ontario, California, GoJane focuses primarily on fashion footwear, with a select offering of contemporary apparel and other accessories.
We love teens. They are creative, active, wired… and frustrated that our world is so messed up. DoSomething.org harnesses that awesome energy and unleashes it on causes teens care about. Almost every week, we launch a new national campaign. The call to action is always something that has a real impact and doesn’t require money, an adult, or a car. With a goal of 5 million active members by 2015, DoSomething.org is one of the largest organizations in the US for teens and social change. Join us at www.DoSomething.org.
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