In the midst of the hubbub, driven by explosive growth in the popularity of mobile technology, China’s Internet population rose 10 per cent last year to 564 million, 75 percent on mobile.

China Internet Network Information Centre (CNNIC), the state-controlled behemoth reported, country added almost 50.9 million new Internet users in 2012. China now has a total of 564-million internet users, meaning that web penetration is up to 42.1 percent of the populace. Mobile Internet users stood at 420 million, with a year-over-year increase of 64.4 million people.

Not surprisingly, China now has 309 million microblog users on the Twitter-like services such as Sina Weibo and Tencent Weibo. That means 54.7% of all netizens are active microblog users. Of those, 202-million access one of the many Weibo/Twitter clones on their phones. Online shoppers in the world’s second largest economy, meanwhile, rose 24.8 percent to 242 million.

A number of social networking and sharing websites are blocked in China, including Facebook, Twitter, Youtube, Wikipedia, and certain Google applications.

Other interesting statistics include:

- Desktop computer usage fell by almost 3 percentage points from 73.4% in 2011 to 70.6 percent in 2012
- Laptop users also dropped to 45.9%
- There are 242-million e-commerce shoppers online. Also, daily deals customers amount to 83.21-million.
- Mobile web usage grew from 69.3 to 74.5% from 2011 to 2012
- 20.5 hours is the average amount of time per week spent on the net. That’s up from 18.7 hours in 2011.

Earlier this month, the Chinese Ministry of Industry and Information Technology estimated that China’s Internet population will reach roughly 800 million users by 2015.

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