A Winning Globes Broadcast and Studios Awards Boost
NBC's Golden Globes award broadcast was a real winner-it was the highest rated since 2007, bringing in nearly 20 million viewers. And in the crucial 18 to 49 year-old demographic, ratings grew 28 percent. NBC, which broadcasts the show, will benefit from the surge in viewers, and the fact that the show, hosted by Tina Fey and Amy Poehler, will prove a successful launch pad for NBC's shows and its sister studio Universal's films, which advertised during the broadcast.
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