Fort Lauderdale, Florida — In response to a growing number of people seeking neutral yet reliable information on men’s health and fitness topics, the Men’s Fit Club website (www.mensfitclub.com) launched last year to overwhelming response. The website’s Facebook page boasts over 5,900 fans, ranging from all ages, genders and cultural backgrounds.
“We started Men’s Fit Club to fill a gap that had been left by other men’s health and exercise publications,” said publisher Grant Donovan. Looking at typical men’s magazines, the media and travel mogul noticed that the editorial content was almost too focused on its lead topics. “It closes off the types of readers you attract because they have to share your laser focus for a single idea or subject,” offered Donovan. “We looked at some of the most well-respected and widely read publications out there today and realized that a broader range of stories that shared a similar inspiration had a greater chance of reaching more men in a more profound way.” His point is excellent given that today’s men are showing a greater interest than ever before in topics like diets, travel, grooming, fashion, leisure activities, sexual health, dating and overall wellness. “Fitness is an important draw and a major component of the magazine,” Donovan continues. “After all, we do have a gym locator tool integrated into the site. But we also respect that some men will come to our site for our non-fitness-specific articles.” In time, the hope is that readers will then branch out into other topics, hopefully increasing their knowledge and enhancing their results in any health and fitness pursuits they may try.
Inspired by his involvement with Granvon Nutra-Age, the popular all-natural anti-aging supplement for men, Donovan wanted to create a site that was approachable, non-intimidating, and loaded with real data and information today’s men can apply to their everyday lives. As such, the site features approximately 20 topics that update daily along with interviews from prominent health and fitness figures and recurring weekly blogs by four to six authors throughout the country. Taken collectively, there’s very little that Men’s Fit Club doesn’t address when it comes to contemporary male lifestyle.
“Health isn’t just what your medical chart says about you,” suggests Donovan. “Your state of mind, your confidence, your outlook on life, the way you look, they’re all key components of whether or not you enjoy your life.” Although this is true for both genders, it is of particular concern to modern men. “This is one of the toughest professional climates most men have ever faced. That comes with increased competition in all areas of a man’s life,” Donovan says. “As men and as human beings, the need to feel successful is an essential part of a guy’s self image. Men’s Fit Club opens up a variety of goals in which men can experience achievement.”
About the Men’s Fit Club:
Men’s Fit Club can be found online at www.mensfitclub.com, on Facebook at MensFitClub.com and on twitter as #mensfitclub. Trainers, gyms, athletes, fitness professionals or men’s lifestyle experts interested in being featured on mensfitclub.com can contact the editorial staff through the site’s Facebook page.
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