WFG Announces Rock the Ice Contest Grand Prize Winner

World Financial Group Insurance Agency of Canada Inc. (WFGIA) is pleased to congratulate Ann Louise Plaxton from Lethbridge, AB for winning the Rock the Ice Contest, a curling rock-throwing competition hosted by WFGIA and the Canadian Curling Association (CCA) at the 2013 World Financial Group Continental Cup in Penticton, BC. Ann Louise outperformed three other finalists to win the Grand Prize, valued at $25,000 CDN.

WFG Rock the Ice Contest Winner, Ann Louise Plaxton with (left to right) curling star Randy Ferbey,  ...

WFG Rock the Ice Contest Winner, Ann Louise Plaxton with (left to right) curling star Randy Ferbey, Richard Williams, President of WFGIA, and Jennifer Jones, Skip for WFG-sponsored Team Jennifer Jones. (Photo: Business Wire)

The competition took place today, January 12, after Draw 8 at about 4 p.m. local time. Curling legend Randy Ferbey and members of Team Jennifer Jones, along with WFG associates and staff, were present to cheer on the finalists and congratulate the winner.

“The Rock the Ice Contest was so exiting to watch!” Jennifer Jones, skip of Team Jennifer Jones. “It was an honor to be there to congratulate Ann Louise for an outstanding draw under pressure.”

The Grand Prize, provided by WFGIA and contributing sponsors Transamerica Life Canada, Equitable Life of Canada, Boomerang Financial and Heritage Education Funds, is $25,000 worth of financial products and services available through WFGIA. The winner will work with a licensed WFGIA financial professional in the province where she resides to determine a financial strategy based on these winnings.

This contest was designed to help WFGIA raise awareness of the financial solutions it provides to families and individuals. “We are thrilled for Ann Louise Plaxton and the overall results of the competition,” says Richard Williams, President of WFGIA. “I like to think that it added to the excitement of the Continental Cup, but, more importantly, it has enabled us to demonstrate the difference we can make in the lives of Canadian families by helping them take control of their finances. With this contest, we can point to Ann Louise as a specific individual whose financial security can be enhanced by our solutions. As the Grand Prize winner, Ann Louise will have access to various products and services that WFGIA associates market to consumers on a daily basis, as well as learn more about the financial fundamentals that can help her make better decisions for her future.”

This contest has also exemplified WFG’s long commitment to the sport of curling, which began in 2006, when the company first sponsored Team Ferbey. WFGIA’s support of Team Jennifer Jones, the 2012 Canadian Scotties Tournament of Hearts Bronze Medalist and the 2011 Silver Medalist, continues the company’s tradition of backing some of curling’s best athletes. In addition to team sponsorship, the company has, over the last several years, been a primary sponsor of the CCA’s Continental Cup and the Season of Champions.

WFG has done a tremendous job at promoting and growing the sport of curling,” says Jennifer Jones. “Team Jennifer Jones is honored to be a part of the WFG family.”

The company launched the contest at the WFG Continental Cup 2012 in Langley, BC. Contest entries were collected online and at WFGIA’s booth at 2011-2012 Season of Champions events and at WFGIA offices throughout Canada.

About World Financial Group Insurance Agency of Canada Inc.

World Financial Group Insurance Agency of Canada Inc. (WFGIA) is an insurance agency that offers a broad array of financial products and services, including life insurance and segregated funds. WFGIA's independent financial professionals, located throughout Canada strive to help individuals and families often overlooked by the financial services industry to plan for their financial futures, advocating the power of choice for clients through agreements with several of the financial and insurance industries’ leading companies.

WFGIA is a business unit of the Life & Protection (L&P) Division of Transamerica. Through L&P, the Transamerica companies offer a wide array of life and health protection solutions with a common purpose: to protect families and their dreams. With more than a century of experience, Transamerica has built a reputation on solid management, sound decisions and consumer confidence. For more information, visit

World Financial Group Insurance Agency of Canada Inc., 5000 Yonge Street, Suite 800, Toronto, ON M2N 7E9. Phone: 416.225.2121.

About the Canadian Curling Association

The Canadian Curling Association (CCA) is the national sport governing body responsible for the development, promotion and organization of curling in Canada. In cooperation with its Provincial and Territorial Member Associations from across Canada, the CCA provides programs and services to curlers ranging from the youngest ‘little rocker’ (age 7 and up), to those participating at ages 70 and over – and from aspiring Olympians to Canadians with special needs, coaches, curling facility operators, ice makers and officials. The CCA also oversees and provides the comprehensive management of the Season of Champions event portfolio; develops and administers the Canadian Team Ranking System (CTRS) for Olympic qualification; and organizes and operates the championship system for Juniors (under 20), Seniors (over 50), Mixed, Women, Men, University and Wheelchair.


World Financial Group
Jacob Craig, 416-225-2216
Director of Marketing – Canada
Canadian Curling Association
Greg Stremlaw, 613-834-2076 x117
Chief Executive Officer
Cell: 613-799-9993
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