Best Practice in B2B IT Event Marketing White Paper & Webinar Published by TSL Marketing
PR Log - Jan 11, 2013 - Dublin, Ireland -- TSL Marketing, a global IT lead generation and marketing agency, is today announcing the launch of a white paper and recorded webinar for B2B IT marketers.
The resources are geared towards busines-to-business IT marketers that plan to use event marketing as a key component of their lead generation tactics in 2013.
Event marketing is accepted as one of the most effective ways technology companies can increase demand, especially in emerging markets where face-to-face interaction with prospects remains critically important. However, many IT and software companies make the same basic mistakes over and again that reduce their success.
This white paper and recorded webinar details best practice in IT event marketing that TSL Marketing has gleaned from working with many of the world's best IT marketing companies worldwide. Some of the best practice tips include:
• Generating leverage through integrating with other marketing tactics • Pre-event tactics and schedules to maximise results • Post-event tactics and schedules to maximise conversions • Integrating content marketing and social media with events