Sites such as Audioboo, an audio-based social network, are being utilised by a number of visually impaired users who find traditional text platforms more difficult to use. Consequently, this would be an ideal network for brands that want to reach people with vision impairment or loss to incorporate into their communications strategies. Foodspotting is centred on consumers sharing images of their food in restaurants and eateries. This works as an alternative to traditional restaurant reviewing forums and can give food related business an opportunity to gain insights and engage with targeted audiences.
Keredy Andrews, account director at PR, social media and SEO agency Punch Communications, says: "Businesses often focus on Facebook and Twitter and this is an obvious route due to the vast numbers of people using these platforms. However, by also making use of more specialised, focused platforms it is possible to tap into niche markets and start a dialogue with audience members in a very targeted way. I would recommend undertaking research to identify as many relevant platforms as possible and determine which could provide significant ROI, rather than automatically gravitating towards the best known social media sites like Google+, Twitter and Facebook."
Punch differentiates itself from other PR companies as it offers increased ROI through an integrated approach to PR, social media and search. For more information please call 01858 411 600 or visit www.punchcomms.com. GET IN TOUCH
Brands should consider all available platforms when creating social media strategies, says Punch Communications This press release was distributed by prleap.com