World’s First Online PD (Pupillary Distance) Meter Announced by

Kalamazoo, MI – Online glasses website,, announced the introduction of a novel online tool to accurately measure the pupillary distance (PD)today. The optical industry had felt the need for this tool for a long time as online buyers have often complained of discrepancies in the fit of their eyewear when buying online. The PD measuring tool promises to fix this problem.

 pupillary distance

According to Mr. Rudi Leerentveld, President and CEO of the company, “This solves a major dilemma which many people have when wanting to buy their eyewear online. Certain eye care practitioners and optical shops are reluctant to provide this to their customers in writing as it removes a hurdle for buying glasses online. We look forward to serving our customer even better with the addition of this revolutionary tool.”

 pupillary distance tool

Buying glasses online is becoming a popular way to buy eyewear at very affordable prices. Even though the retail sector is affected quite severely by the economic slowdown, online eyewear shops continue to see double digit aggregate growth in visitor numbers. But many buyers don’t have correct PD measurements with them and this means that their glasses won’t fit as well as they would like. An eye doctor or optician can easily measure it but many don’t disclose this information to their clients because they might be tempted to buy their glasses online easily and without any hassle.

PD or pupillary distance is important because it is used to custom-fit the lenses of a pair of glasses to focus directly over the pupils, allowing the wearer to see at their best. It is the distance between your 2 pupils. A correct PD is crucial to correctly fit lenses in a pair of glasses. Some glasses websites suggest people use a ruler to measure PD. However, any measurement with a ruler is almost always prone to parallax and large deviations, resulting in ordering glasses with incorrectly fitted lenses.

The online PD measurement tool can be found on and can be used free of charge by any visitor to the website. No registration is necessary. It involves the simple taking of a picture and uploading to the website. The tool’s accuracy is comparable to that of a PD meter used by opticians.

About is a leading glasses website. Its focus is to provide affordable eyewear to customers at an average discount of 82% compared to the price of glasses in a shop. Buying eyewear on the internet is gaining traction and is positioned to provide the benefits its customers are seeking: i.e. shop conveniently from home, benefit from much lower prices, and receive a quality pair of glasses.

To learn more about the introduction of this tool, please contact:
Faye Leerentveld, Direct of Marketing and Sales
988 Treasure Island Dr.
Mattawan, MI 49071
Tel. +1.269.377.6980
Fax +1.866.894.2781

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