January 07, 2013 at 05:30 AM EST
Let Me Run

SOURCE: Johnson & Johnson

DESCRIPTION:

"Let Me Run" is a non-profit organization that shows boys how pounding the pavement can help them build healthy, lasting relationships. Morry Alter takes us on their inspiring journey.

About Johnson & Johnson
The values that guide our decision making are spelled out in Our Credo. Put simply, Our Credo challenges us to put the needs and well-being of the people we serve first.

Robert Wood Johnson, former chairman from 1932 to 1963 and a member of the Company’s founding family, crafted Our Credo himself in 1943, just before Johnson & Johnson became a publicly traded company. This was long before anyone ever heard the term “corporate social responsibility.” Our Credo is more than just a moral compass. We believe it’s a recipe for business success. The fact that Johnson & Johnson is one of only a handful of companies that have flourished through more than a century of change is proof of that.

Tweet me: Nonprofit #LetMeRun shows boys the benefit of physical fitness http://jnj.me/TX9QPU @JNJVideo

KEYWORDS: let me run, johnson & johnson, jnj, physical fitness, childhood fitness

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