December 31, 2012 at 12:13 PM EST
Fab Looks Back At Past 18 Months: 10 Million Members, 4.3 Million Products Sold
Design-focused e-commerce site Fab.com has been having a good year (and a half), and thanks to the massive 100-plus page slideshow the company has now shared, it has the figures to prove it. According to Fab's latest, the site reached 10 million members in 2012, and sold 4.3 million products across 26 countries.
fab-com

Design-focused e-commerce site Fab.com has been having a good year (and a half), and thanks to the massive 100-plus page slideshow the company has now shared, it has the figures to prove it. According to Fab’s latest, the site reached 10 million members in 2012, and sold 4.3 million products across 26 countries.

Many of the numbers Fab shared this week were previously released, but it’s remarkable to see them here in one presentation, which looks back not only at 2012, but at the past 18 months of Fab.com as a whole. Yes, Fab.com only debuted in June 2011, which makes its growth all that more impressive.

TechCrunch’s Leena Rao profiled the company in November, telling the story of Fab’s shift from social networking site for the gay community to the design shopping site now valued around $600 million. For Fab, it’s about having a bigger vision – it wants to be the place where you shop to find the things you can’t find on Amazon or other e-commerce sites.

Fab has talked in the past about membership numbers and sales, especially in light of its large raise $105 million in new funding this July, and the more recent seven-figure investment from India’s Time Internet earlier this month. But as 2012 draws to a close, a little historical perspective never hurts.

Some of the key figures Fab released include those below. (We’ve also linked to some past TechCrunch posts, where relevant):

  • 10 million members (up from 7.5 million in September)
  • 5.4 products sold per minute
  • 17 products sold per minute during holidays 2012
  • 33% of sales via mobile
  • 56% of sales via mobile on Christmas Day
  • 2/3 of daily sales from repeat customers
  • Several $1 million sales days in 2012 (its first was Cyber Monday 2012)
  • Total sales grew by 600% in 2012 vs 2011
  • Q4 2012 sales up 400% vs 2011
  • 30% of Q4 2012 sales outside the U.S.
  • 7,500 designers
  • More than 10% of sales are art
  • More than 10% of sales is jewelry
  • 20% of sales are apparel/accessories
  • 50% of sales are home products
  • 15,000 products on site by end of 2012, up from 2,000 at end of 2011 (33% more than IKEA)
  • New Fab-owned U.S. warehouse allows Fab to ship 75% of order within 2 hours of placement
  • Customer service response times down to 15 minutes (avg.) vs. 48 hours in 2011
  • 600 employees in NY, Berlin and Pune vs. 85 in NY in 2011
18 Months Of Fab from Jason Goldberg
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