Toronto, Ontario - December 28, 2012 - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX-V: ISD) (OTCQX: ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies globally is pleased to announce that its Smart Antennas will be installed at Mardi Gras World, site of the Host Committee Media Party event during Super Bowl week.
iSIGN will be working closely with the New Orleans Super Bowl XLVII Host Committee to install thirty Smart Antennas, loaded with iSIGN's award winning Interactive Marketing Solution ("IMS") software, in the artist studios and warehouse of Mardi Gras World in downtown New Orleans. This 200,000 sq. ft. facility will be the location for the January 29, 2013 NFL Media Party, which will be attended by approximately 6,000 quests. The quest list will include members of the accredited global media, as well as a large contingency of local VIPS, Sponsors and partners.
"Using iSIGN technology, media attendees will be prompted to use their smartphones to receive notifications promoting different elements throughout the party, based on their location as they move through the progressive style party", stated Mr. Sam Joffray, Associate Executive Director of the New Orleans Super Bowl Host Committee. "Strategically placed iSIGN devices, with near range broadcast capability, will not only enhance the media's experience as they learn about dishes being served or musical talent performing on specific stages, but the Host Committee will be able to provide additional promotional content for our vendors by providing enhanced data to the attendee; including full restaurant menus, reservation options, links to artists' websites, or music downloads. The Host Committee is excited to provide this enhanced data experience for both the attendee and for our participating restaurants and artists, as the iSIGN device will deliver rich content and interactivity that traditional or digital signage could never accomplish."
"We are extremely pleased that we were approached to participate in one of North America's premier sporting events, and to support the efforts of the Greater New Orleans Sports Foundation and the events they host," said Mr. Alex Romanov, iSIGN's Chief Executive Officer. "This event will give us an opportunity to have our product on display in front of a very large audience at an event that attracts a tremendous amount of attention."
"We believe that this exposure in one of sport's greatest attractions will serve as an introduction of iSIGN to the rest of the sporting world and could lead to our inclusion at other sporting events," added Mr. Romanov.
About iSIGN Media
iSIGN Media is a global leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN's patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: AOpen America Inc. and IBM, with Bluetooth solution distribution by BlueStar Inc. Additional information can be found at www.isignmedia.com.
About the New Orleans Super Bowl XLVII Host Committee
The Host Committee is a non-profit organization that is responsible for fulfilling all of the obligations of New Orleans' successful bid to host Super Bowl XLVII. The Committee is managed by the staff of the Greater New Orleans Sports Foundation ("GNOSF"), whose mandate is to attract and manage major sporting events on behalf of the City of New Orleans and the State of Louisiana. The GNOSF has over twenty years of experience in hosting marquee events and will play a role in the upcoming 2013 NCAA Women's Final Four, 2014 NBA All-Star Game and the annual R+L Carriers New Orleans Bowl. Additional information can be found at www.gnosports.com.
- ### -
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
(C) 2012 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.
New Orleans Super Bowl XLVII Host Committee
Belinda RooneyVanessa Harwell
SSPRThinkInk Communications LLP
609 750 9110 305 749 5342, extension 232
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility or accuracy of this release.