Keynote Systems (Nasdaq:KEYN):
-- Brokerage Sites Evaluated and Competitively Ranked Against 300+ Industry Best Practices
-- Study Complements Keynote Customer Experience and Service Level Studies
-- Smith Barney Rated as Best Full-Service Brokerage Site
Keynote Systems (Nasdaq:KEYN), The Internet Performance Authority(R), announced today the availability of the Keynote WebExcellence Scorecard for Full Service Brokerages, a bi-annual in-depth study that examines and ranks the implementation of online best practices by leading full service broker Web sites. The Scorecard is one of three complementary industry research offerings for enhancing online competitiveness and is available for purchase.
Keynote's WebExcellence Scorecards use a framework of 300 expertly developed criteria to measure each site's design and function against industry best practices. The Scorecards evaluate sites in all areas, including in a variety of industry-specific tasks and categories, to help firms discover the strengths of their sites, as well as opportunities for improvement. Criteria are grouped into industry-specific "user tasks" (e.g., Check Accounts, Research, Learn & Plan) and "categories" (Functionality, Usability, Privacy & Security) in order to help firms identify the strengths and/or opportunities in specific areas of their sites.
"Our industry research, and specifically the Keynote WebExcellence Scorecards, is designed to help companies stack themselves up against their competitors, to determine what specific aspects of their sites have the biggest impact on their business, and to identify what challenges and opportunities need to be addressed to gain the competitive edge," said Chris Musto, general manager, Financial Services for Keynote.
In addition to providing WebExcellence Scorecards for assessing best practices implementation within key sectors of the financial services industry, Keynote offers Customer Experience and Service Level studies of leading Web sites in a number of important financial services sectors (including broker, banking, credit card) and other verticals. The Customer Experience studies examine and rank online experience across a given set of leading Web sites by assessing the online experience of up to 2,000 or more consumers performing tasks in their natural environment as assigned by Keynote. The Service Level studies provide a deep assessment of the same set of Web sites from the perspective of technical performance including transaction responsiveness/reliability and load handling.
The A.G. Edwards (NYSE:AGE), DB Alex Brown, Edward Jones, McDonald Investments, Merrill Lynch (NYSE:MER), Smith Barney, UBS (NYSE:UBS), Wachovia Securities (NYSE:WB) and Wells Fargo (NYSE:WFC) brokerage sites were included in the Keynote WebExcellence Scorecard for full service brokerage Web sites.
Smith Barney Tops Keynote WebExcellence Scorecard for Full-Service Brokerage
The Scorecard evaluated these sites against 300 objective criteria across the categories of "Functionality," "Ease of Use," "Privacy & Security" and "Quality & Availability." The Scorecard ranked the sites in specific, critical tasks, including monitoring accounts and portfolios, managing cash and positions and researching investments. Smith Barney ranked number one based on its performance across all 300 best practices, tasks and categories examined in the study.
Keynote WebExcellence Scorecard Full Service Brokerage Web Sites Overall Ranking ------------------------------------ 1 Smith Barney ------------------------------------
Smith Barney topped the Scorecard in part because of its first place ranking in the "Functionality" and "Quality & Availability" categories, as well as its top placement in the "Use Accounts" and "Learn & Plan" tasks. The Wells Fargo Investments site topped the study in the "Ease of Use" and "Privacy & Security" categories, as well as the "Research" task.
For more information about Keynote's WebExcellence Scorecards and Competitive Intelligence offerings view: http://www.keynote.com/solutions/competitive_intelligence_tpl.html.
Founded in 1995, Keynote Systems (Nasdaq "KEYN") is the global leader in Internet and mobile test and measurement services. Keynote helps approximately 2,600 corporate customers become "the best of the best" online. The business premise supporting Keynote's mission is: "Online businesses can't manage what they don't measure." As an independent and trusted third-party, Keynote provides IT and marketing executives with unbiased benchmarking data, competitive analysis and operational metrics from the customer perspective. This data measures service levels and customer experience of Web sites, broadband services and mobile communications.
Known as The Internet Performance Authority(R), Keynote manages a market-leading infrastructure of 2,100 measurement computers and mobile devices in over 120 locations and 70+ metropolitan areas worldwide that assess service levels and a panel of over 160,000 consumers who participate in interactive Web site tests that assess user experience. These online user experience tests capture customer attitude and behavior to answer the critical "why" behind the "what." Keynote's geographically distributed measurement services, on-site monitoring appliances, competitive intelligence and custom studies ensure that its customers outpace their competitors in online service levels and overall user experience.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 650-403-2400.
Keynote, The Internet Performance Authority and Perspective are registered trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. (C) 2006 Keynote Systems, Inc.