GE Raises More Than $100,000 For Village in Tanzania

SOURCE: General Electric (GE)

DESCRIPTION: recently developed a custom fundraising website for GE's Executive Development Course (EDC). The custom website empowered the participants in the EDC program to raise more than $100,000 for a village in Tanzania through their personal fundraising pages.

The participants were part of an immersive and productive business experience to study power solutions in Sub Saharan Africa.

In exchange for their role in educating the GE team, EDC initiated a fundraising campaign to give back to these communities. Instead of a gala or other fundraising event that would cost a lot of money and require a lot of time, GE decided to do what a lot of companies are doing these days for their corporate social responsibility (CSR) initiatives. The EDC team asked to make a website branded for GE that told the whole Ng’iresi village story. The website also came with personal and team fundraising pages for the participants in the program.

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KEYWORDS: People, Social Action & Community Engagement, GE, Executive Development Course, Fundraising, africa

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