BOLDFACE Group, Inc. Licensing Company to Forbes #7 Most Powerful Celebrity
NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by the IO CIRCUIT

NEW YORK, NY -- (Marketwire) -- 12/19/12 -- BOLDFACE Group, Inc. (OTCQB: BLBK) recently announced it is shipping Khroma Beauty by Kourtney, Kim and Khloe Kardashian to 4,500 Retail Stores in US.

BOLDFACE is a Santa Monica, California based celebrity beauty licensing company founded by beauty industry veterans focused on top tier entertainment and designer opportunities in the market. Kim Kardashian, listed on Forbes 2012 List of Most Powerful Celebrities, has launched a wide range of successful products including her well known television show, Keeping Up With the Kardashians.

In an article by SmartMoney titled Do Celebrity Endorsements Work?, it highlights that the Journal of Advertising Research looked at stock market valuation and sales data for a raft of athlete endorsements. The authors find that a company's stock goes up roughly a quarter of a percentage point, while a Harvard Business School study states ads of a celebrity of an endorsed company can go up as much as 20%.

Other active fashion and beauty stocks are Lululemon Athletica, Inc. (NASDAQ: LULU), Ulta Salon (NASDAQ: ULTA) and Estee Lauder (NYSE: EL).

This report is for information purposes only, and is neither a solicitation to buy nor an offer to sell securities. Information, opinions and analysis contained herein are based on sources deemed to be reliable and are subject to change without notice. A third party has hired and paid IO Circuit one thousand two hundred and ninety five dollars for the publication and circulation of this news release. Accordingly, certain information included herein may be forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. However, no representation, expressed or implied, is made as to the accuracy, completeness or correctness. In light of the above, we accept no liability for any losses arising from an investor's reliance on or use of this report. We do not and have not had any ownership interest in said third party of any kind.

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