RealOptions launches adoption campaign on the 14th Annual "A Home for the Holidays" TV Special
PR Log - Dec 18, 2012 - San Jose, California -- RealOptions works with CBS Television Network in the Bay Area to celebrate the joys of adoption on the 14th annual special, “A Home for the Holidays with Rascal Flatts” which is set to air on Wednesday, Dec. 19, 2012 from 8:00-9:00 p.m.
RealOptions desires to encourage, inspire and celebrate families by investing in an adoption awareness TV campaign called: “Turn the unplanned into a loving plan.” The 30 second ads include true testimonials of children who were adopted and illustrate how adoption has unleashed purpose in each of their lives. “The creative ads exemplify the love and magic that is created in adoption. People who see these ads will be moved,” says Ross Chan, Manager of Business Development for CBS Television.
Valerie Hill, CEO, RealOptions said, “We were inspired to air our adoption commercials on CBS this Christmas Season to be a part of celebrating the joys of adoption. We are committed to educating parents and teachers as well as expectant parents about this life affirming option. RealOptions is making a concerted effort to make the positive choice of adoption a much more viable option to those facing an unplanned pregnancy.”
RealOptions wants to help foster an environment where people pursue adoption more often and the public is educated about the beautiful stories that typify the adoption experience. It is about love, hope, and sacrifice. The ads honor both adoptive and expectant parents and allow them to see beyond the moment into the lives of adoptees who reassure them that they have been “adopted and loved.” It presents the beauty and impact of a loving, selfless decision.