December 17, 2012 at 17:55 PM EST
New Economic Realities Change Consumer Demands for Flooring

In this troubled economy, consumers have to monitor their spending habits now more than ever before. This is true of everything from buying groceries to remodeling their homes. While home improvement projects still continue along at a steady pace, recent studies have shown that consumers are now altering how much they spend in response to increasing economic insecurity.

Jason Ramsay of California Flooring Service, an Orange County flooring contractor, understands better than most what these customers are now demanding. His business offers a wide range of flooring services including hardwood, carpet, tile, and laminate. Recent industry surveys have shown that the emphasis for homeowners has now shifted heavily from quality to value, as they search out the best deals at the most affordable prices.

That isn’t to say that homeowners are no longer interested in quality, just that it isn’t the most important consideration. California Flooring Service, for example, has many orders for laminate flooring, a type of flooring that is known to be considerably cheaper than many of the alternatives. Still, Ramsay and his team are able to provide a quality product at a reasonable price, including many options that offer a lifetime warranty on installation.

Hardwood is still a popular choice, however, as many homeowners view it as a permanent solution for their flooring needs which will last a lifetime with proper care. As such, even though it requires more an upfront cost, it will pay for itself over time. Beyond that, the quality is also impeccable and the warranties provided through contractors such as California Flooring Service continue to make it an attractive choice for thrifty consumers who demand the very best.

Even in this economy, however, many consumers still choose a more ecofriendly alternative. In this case, cork and bamboo flooring are excellent choices. These woods come from sources that are able to regenerate quickly, which means they have less of an impact on the environment. While this type of flooring is expensive, it has the same benefits of hardwood flooring in terms of durability and strength, with the added bonus of coming from renewable sources.

Regardless of your current money constraints, companies such as California Flooring Service are more than happy to work with you to choose the best flooring within your specified budget. While value and price are certainly the primary considerations for many homeowners today, that doesn’t mean you should forego quality requirements altogether. Instead, there is usually a middle ground that exists where customers can get good quality flooring at an affordable price.

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