The holiday season can make or break a business. Small retailers who typically make a large percentage of their annual sales from Thanksgiving through New Years are undoubtedly the most vulnerable but no company is immune to the vagaries of the busiest shopping period of the year especially with an uncertain economy. So as Santa double checks his list and shoppers everywhere hunt for deals it's fair to wonder which companies will make the biggest splash this holiday season and which could face a consumer backlash during the months to come? Here's how I see things through my personal ...